Eric Bischoff's comparison of Paul Heyman's and Becky Lynch's marketing strategy

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Becky Lynch's social media approach, according to Eric Bischoff, is on par with Paul Heyman's ability to perform WWE promos.

Eric Bischoff and Paul Heyman are the new Executive Directors of SmackDown and Raw respectively.

Lynch began tweeting in character to criticise her on-screen competitors, notably Charlotte Flair and Ronda Rousey, in 2018.

Her popularity with WWE fans led to her winning the RAW and SmackDown Women's Championships in the main event at WrestleMania 35.

Lynch's usage of social media was praised by BISCHOFF, and he encouraged other celebrities to follow her lead.

Fans will be more engaged in narratives, according to Eric Bischoff, if celebrities largely offer in-character responses online.

Better than anybody I’ve seen in WWE. She’s as good at it as Paul Heyman is at promos.” Eric Bischoff

eRIC bISCHOFF

You’re playing a certain character on television and then you. But this is who I really am. I don’t wanna know that. I wanna believe in the character.

eRIC bISCHOFF

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