Miami has evolved into far more than a scenic backdrop for influencer content; it is now a defining force in global beauty culture. The city’s unique mix of nightlife, multiculturalism, luxury, and heat has produced creators whose approaches to makeup reflect both lifestyle and identity.
These influencers do not simply follow trends, they actively shape how beauty is consumed, marketed, and understood across platforms. Together, they represent a spectrum of aesthetics that mirrors Miami itself: bold yet effortless, glamorous yet grounded, aspirational yet accessible.
1. Alix Earle: The Power of Relatable Excess
Alix Earle’s dominance lies in her ability to collapse distance between influencer and audience. Her Get Ready With Me videos feel unplanned, imperfect, and intimate, even when showcasing luxury products. This contrast between casual settings and high-end beauty has redefined what aspirational content looks like.
Her signature makeup choices have become cultural markers, and her commercial influence is unparalleled, with brands experiencing immediate sell-outs after her endorsements. Alix matters because she proves that authenticity, when paired with visibility, can outperform even the most polished marketing campaigns.
Alix Earle2. Maria Valeria Urdaneta: Quiet Luxury as Cultural Bridge
Where others amplify energy, Maria Valeria Urdaneta refines it. Her content leans into softness, elegance, and restraint, emphasizing skincare and subtle enhancement over transformation. This calm, intentional approach aligns with the growing preference for understated beauty.
Beyond aesthetics, her bilingual and bicultural presence allows her to connect Miami’s Venezuelan community with a wider global audience. Her influence demonstrates how cultural fluency and elegance can coexist with digital relevance.
Maria Valeria Urdaneta3. Xandra Pohl: Beauty Built for Motion
Xandra Pohl’s content is defined by momentum. As a DJ constantly moving between cities, stages, and festivals, her beauty routines are designed for endurance rather than perfection.
Her tutorials prioritize longevity, sweat resistance, and adaptability, reflecting a lifestyle where makeup must perform under pressure. She matters because she reframes beauty as functional, showing how glamour can survive intensity without sacrificing individuality.
Xandra Pohl4. Kathleen Lights: Authority Earned Over Time
Kathleen Lights brings historical weight to Miami’s influencer scene. Having spent years building trust on YouTube before transitioning to TikTok, her content is rooted in experience rather than trend-chasing.
Her detailed reviews and transparent opinions provide educational value that newer creators often lack. As a founder and long-term product tester, she represents credibility in an industry that moves quickly. Her continued relevance proves that expertise still holds power in short-form media.
Kathleen Lights5. Katia Zakarian: The Enduring Appeal of Full Glam
In an era dominated by minimalism, Katia Zakarian unapologetically champions transformation. Her content is precise, structured, and unapologetically dramatic, celebrating contour, bold eyes, and sculpted features.
This aesthetic reflects a traditional Miami glamour that refuses to fade. Katia’s influence lies in preserving a space for maximalism, serving audiences who view makeup as an art of reinvention rather than subtle enhancement.
Katia Zakarian6. Nathalie Paris: Editorial Beauty in Motion
Nathalie Paris approaches beauty through a fashion lens, curating content that feels cinematic and intentional. Her use of lighting, composition, and styling elevates everyday makeup into editorial storytelling.
With regular appearances at fashion weeks, her influence extends beyond social platforms into industry spaces. She matters because she acts as a conduit between runway trends and digital audiences, often introducing aesthetics before they reach mainstream visibility.
Nathalie Paris7. Victoria Barrientos: Luxury Without the Price Tag
Victoria Barrientos disrupts Miami’s reputation for excess by centering affordability. Her content focuses on drugstore products and accessible alternatives to luxury staples, presented through direct comparisons and practical testing.
By doing so, she democratizes a beauty aesthetic often associated with wealth. Her influence proves that inclusion can be built through transparency, making high-impact beauty attainable regardless of budget.
Victoria Barrientos8. Deborah Ruiz: Redefining Realism Online
Deborah Ruiz challenges the polished illusion of social media by showing makeup on real, textured skin. Her refusal to rely on filters introduces honesty into a space saturated with perfection.
By documenting how products behave on acne-prone or uneven skin, she provides realistic expectations and emotional validation. Her presence matters because it restores trust and humanity to beauty content, offering relief from unattainable standards.
Deborah Ruiz9. Jenesis Alonso Lopez: Makeup as Creative Language
For Jenesis Alonso Lopez, makeup is not corrective but expressive. Her bold colors, graphic liners, and unconventional placements position beauty as an artistic medium. Rather than teaching replication, she encourages experimentation and personal interpretation.
Her influence lies in shifting the conversation from conformity to creativity, reminding audiences that makeup can communicate identity, mood, and imagination.
Jenesis Alonso Lopez10. Kkaö: Professional Technique for the Masses
Kkaö brings industry-level knowledge into digestible, short-form lessons. Her content focuses on structure, balance, and technique, offering viewers tools to understand why makeup works, not just how to apply it. By tailoring advice to face shapes and features, she elevates skill rather than trends. She matters because she empowers audiences with knowledge that transcends algorithms and seasons.
KkaöTogether, these ten creators form a comprehensive portrait of Miami’s beauty ecosystem. Each occupies a distinct lane, from viral relatability and cultural elegance to realism, artistry, and technical mastery. Their combined impact extends beyond aesthetics, influencing how beauty is marketed, learned, and lived. Miami’s power lies not in a single look, but in its diversity, and these influencers collectively ensure that modern beauty remains expansive, dynamic, and deeply human.
