Braden Smith capped off a remarkable week with both a historic on-court achievement and a major endorsement deal. The Purdue Boilermakers star became the NCAA’s all-time leader in career assists, surpassing Bobby Hurley with his 1,077th assist during a game against Queens Royals. The milestone came early in the matchup when Smith set up teammate Trey Kaufman-Renn, cementing his place in college basketball history.
Shortly after the record-breaking moment, State Farm announced a Name, Image, and Likeness (NIL) partnership with Smith. The deal includes his participation in marketing campaigns, digital content, and social media initiatives tied to the company’s “With the Assist” campaign throughout the NCAA Tournament. Smith emphasized that the partnership aligns with his team-first mentality, highlighting his belief in creating opportunities for others—both on and off the court.
Braden Smith Breaks NCAA Assist Record, Lands Major NIL Deal, Leads Purdue ForwardSmith Expands NIL Portfolio While Delivering Standout Performances and Elevating National Basketball Profile
This agreement adds to an already impressive NIL portfolio for Smith, who also recently partnered with Great Clips and 2K Sports as part of the upcoming NBA 2K26 release. With an NIL valuation of $1.1 million, Smith ranks among the top college athletes in endorsement value, reflecting his growing influence in the sport.
State Farm’s athlete roster includes notable names like Caitlin Clark and JuJu Watkins, placing Smith among elite company. The brand cited his unselfish playing style and leadership as key reasons for the partnership.
Smith also delivered on the court, leading Purdue with 26 points and eight assists in their NCAA Tournament Round of 64 win. As the Boilermakers prepare to face Miami Hurricanes next, Smith’s historic performance and rising profile continue to make him one of college basketball’s most impactful players.
