A new collaboration is bringing a glitzy twist to NBA merchandise, as Mitchell & Ness joins forces with Dannijo. This partnership, launched on Wednesday, introduces a line of crystallized jerseys, caps, and outerwear.
Drawing inspiration from Dannijo’s glamorous design philosophy, the collection showcases branded items for renowned NBA teams such as the Chicago Bulls, Boston Celtics, Golden State Warriors, New York Knicks, Los Angeles Lakers, and Miami Heat.
With a unique blend of style and sports, the collection includes feminine jersey crop tops and miniskirts, along with classic satin varsity jackets and corduroy snapbacks that reflect Mitchell & Ness’ love for vintage aesthetics.
Both fans and fashion lovers can purchase items from the Mitchell & Ness x Dannijo collaboration through mitchellandness.com and dannijopro.com, as well as in team stores for the Lakers and Warriors.
Founded in Philadelphia in 1904 as a sporting goods company, Mitchell & Ness was taken over in 2022 by Fanatics, a global digital sports platform, along with a group of prominent investors that includes Jay-Z, LeBron James, Kevin Hart, Meek Mill, Odell Beckham Jr., and Kevin Durant.
The brand holds licensing agreements with major leagues, including the NBA, MLB, NFL, NHL, and MLS, and has previously collaborated with brands such as Hennessy, Bape, and Foot Locker’s first female creative director, Melody Ehsani.
Established by sisters Danielle and Jodie Snyder in 2007, Dannijo is recognized for its striking jewelry, tie-dye silk slips, and resort-inspired ready-to-wear collections.
Philanthropy is at the heart of the brand, as evidenced by their debut collection of Maasai-inspired bib necklaces, which aimed to fund the first health clinic in Lwala, Kenya.
Recently, Dannijo collaborated with Vanessa Bryant to create a line of tie-dye hoodies and sweats, with proceeds benefiting the Mamba & Mambacita Sports Foundation, dedicated to supporting underserved athletes and children’s sports initiatives.
