Texas has become one of the most powerful breeding grounds for digital influence, producing creators who shape global trends across entertainment, music, comedy, food, and lifestyle. Top 10 TikTok Creators From Texas highlights the personalities who have transformed regional roots into a worldwide impact.
From chart-topping musicians to innovative storytellers and culture-shaping influencers, these creators represent the diversity, authenticity, and creativity that define both TikTok and the Lone Star State.
1. Selena Gomez: The Texas Star Who Balances Fame and Vulnerability
Selena Gomez, from Grand Prairie, Texas, leads the state’s creator scene with 58.1 million followers. Unlike typical celebrity content, her 2026 posts focus on personal routines, especially her “get ready with me” videos. She highlights her Rare Beauty cosmetics line and Wondermind, a mental health platform. Fans respond to her honesty, seeing both her struggles and achievements.
Engagement remains high because she combines accessibility with the credibility of a global superstar. Gomez’s approach demonstrates that fame does not prevent meaningful connections with audiences.
Selena Gomez2. Liza Koshy: Comedy, Characters, and Houston Pride
Houston native Liza Koshy, with 30.8 million followers, excels at blending professional acting with high-energy comedy. Her content relies heavily on original characters and surrealist editing techniques. Unlike trend-driven creators, Koshy often invents the trends herself.
She integrates local Houston culture and cuisine into her videos, giving fans both entertainment and a sense of place. Short, punchy clips combined with her signature comedic timing make her content unpredictable and dynamic. Koshy’s work shows the creative possibilities of combining performance art and social media storytelling.
Liza Koshy3. Ray William Johnson: Storytelling for a Digital Age
Ray William Johnson relocated to Austin and transformed his YouTube fame into TikTok success. With 20.4 million followers, he produces story-driven content, ranging from true crime to obscure history. Johnson’s videos often open with a hook question, followed by layered narration and visual overlays.
He turns complex or odd subjects into digestible content while maintaining depth. His method proves that short-form platforms can accommodate informative, longer-format stories when executed with precision. Johnson’s success emphasizes reinvention as essential for digital longevity.
Ray William Johnson4. Dude Perfect: Entertainment Through Extreme Skill
The Frisco-based team Dude Perfect consists of Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton. Their 18.1 million TikTok followers enjoy trick shots, stunts, and athlete collaborations. The team’s videos vary in pacing; some are slow-motion reveals, others fast-cut montages.
Behind-the-scenes content showcases their Dude Perfect World headquarters and the meticulous planning behind stunts. Dude Perfect demonstrates that consistency, spectacle, and teamwork can build a loyal, multi-generational audience. Each post is a combination of entertainment, skill, and personality.
Dude Perfect5. Post Malone: Casual, Relatable, and Texan
Post Malone, with 17.6 million followers, keeps content unpolished. Videos of him singing karaoke, playing tabletop games, or visiting Raising Cane’s highlight everyday moments. The casual style creates intimacy with followers who feel they are sharing space with him rather than watching a marketing campaign.
Humor and authenticity dominate his content, reinforcing the Texan laid-back brand he embodies. Malone shows that superstar appeal does not require perfection; audiences are drawn to personality, not polish.
Post Malone6. Keith Lee: Food, Ratings, and Local Impact
Keith Lee has 17.3 million followers and focuses on restaurant reviews across North Texas. Each video follows a clear structure: introduction of the dish, tasting, and a score from one to ten. He often features struggling restaurants, and the resulting traffic surge demonstrates the tangible influence of social media.
The Keith Lee Effect illustrates the economic impact creators can have. Lee’s videos blend information, humor, and cinematic food shots, offering value to viewers while supporting local businesses. His approach merges entertainment with real-world results.
Keith Lee7. Arianna Hailey: Lifestyle, Beauty, and Local Identity
Dallas-based Arianna Hailey has 16.5 million followers who tune in for lifestyle and beauty content. Her videos often follow a daily routine format but also include location-based storytelling, featuring places like the Katy Trail or NorthPark Center.
She frequently pairs fashion or makeup tutorials with commentary on her day, creating a narrative flow that feels cohesive yet approachable. Hailey’s success comes from her ability to connect Gen Z audiences to both aspirational and relatable content. She represents the power of blending personal branding with geographic identity.
Arianna Hailey8. Megan Thee Stallion: Houston’s Voice on TikTok
Megan Thee Stallion, the “Houston Hottie,” has 15.7 million followers. Her TikTok content combines music promotion, fitness, anime, and local culture. Videos often feature collaborative trends, giving fans interactive ways to engage. Megan also participates in charity events with Houston organizations, reinforcing her cultural and social influence.
Her presence is multifaceted, encompassing entertainment, advocacy, and community pride. She exemplifies how creators can use platforms for both audience engagement and meaningful impact.
Megan Thee Stallion9. Dominic Toliver: Family Humor With Production Value
Dominic Toliver, based in Houston, has 10.9 million followers. His content focuses on scripted family comedy, exploring parenting and relationships with a humorous twist. Skits are polished, yet relatable, appealing to multiple age groups.
Toliver’s videos avoid the oversharing often associated with family vlogs while maintaining authenticity. His storytelling structure alternates between dialogue-driven sketches and visual punchlines, keeping viewers engaged. He demonstrates that family-focused content can be professional and widely appealing.
Dominic Toliver10. Domelipa: Transborder Influence in Motion
Dominik Reséndez Robledo, known as Domelipa, bridges cultures between Laredo, Texas, and Monterrey, Mexico. She has 50.2 million followers who are drawn to her high-production dance routines and fashion transitions.
Domelipa’s content functions as a bridge for brands targeting bilingual and Latin American markets. Videos often feature rapid choreography changes or creative wardrobe swaps, keeping viewers engaged for under a minute. Domelipa represents a new generation of creators who embrace cultural hybridity and leverage it for mass appeal.
DomelipaThe creators featured in Top 10 TikTok Creators From Texas prove that influence is not limited by geography but strengthened by identity. Whether through humor, storytelling, music, or community impact, each creator brings a distinct Texas perspective to a global audience.
Together, they show how authenticity, creativity, and connection drive lasting success on TikTok, cementing Texas as one of the most important digital creator hubs in the world.
