Esports Creative Agency Z1MT to Shut Down by March, Ending Two Years of Industry Impact

Esports and gaming creative agency Z1MT has officially announced that it will cease all operations by the end of March. The news was shared on the company’s social media channels, but no specific reason was given for the decision. This marks the end of the agency’s brief but impactful journey in the esports industry, where it played a significant role in marketing, content production, and consulting for major esports stakeholders.

Z1MT’s Creative Contributions and Leadership in the Esports and Gaming Industry

Z1MT specializes in providing creative solutions for the esports and gaming industry. The agency worked with well-known esports organizations and events, including the Intel Extreme Masters (IEM), ESL, and G2 Esports.

Its expertise in content strategy and marketing helped enhance the branding and storytelling of competitive gaming. Over its two-year run, Z1MT became a trusted partner in delivering high-quality creative content for major esports campaigns.

Z1MT was co-founded in December 2022 by Karina Ziminaite, a veteran in the esports industry. Before establishing Z1MT, Ziminaite served as the Head of Content at G2 Esports, where she led a team that won multiple awards at the Esports Awards 2021.

Her vision for Z1MT was to push creative boundaries in the industry and provide innovative marketing solutions to esports brands. Under her leadership, the company built a reputation for excellence in storytelling and content production.

Z1MT Bids Farewell but Leaves a Lasting Impact on Esports Creativity

In its farewell message, Z1MT expressed gratitude for the relationships built and the work accomplished over the years. The company emphasized that while its operations are ending, its passion for esports and creative storytelling remains strong. Ziminaite also shared a personal message on LinkedIn, calling the closure a “bittersweet” moment. She expressed pride in what the team had achieved and hinted at future endeavors in the industry.

Ziminaite also extended special thanks to Charles Dalton, who played a key role in Z1MT’s success as a Creative Producer and Cinematographer. The contributions of the entire Z1MT team helped shape the company’s legacy in esports creativity. While the agency is closing, the expertise and innovation of its members will likely continue to influence the gaming and esports space in new ways.