In a recent episode of the Mind, the Game podcast with JJ Redick, Los Angeles Lakers superstar LeBron James delved into two key dynamics shaping basketball: the rising popularity of women’s college basketball and the impact of the transfer portal on men’s basketball. James highlighted the unique appeal of women’s basketball stars staying in college for multiple years, allowing fanbases to forge deeper connections compared to the men’s game.
James emphasized the ability of women’s basketball players to build their legacies and brands within their college communities over several years, citing examples like Iowa’s Caitlin Clark and past standouts such as Candace Parker and Kelsey Plum.
He noted that the WNBA draft rules, requiring players to graduate from a four-year institution and be at least 22 years old, contribute to this continuity, fostering familiarity between players and fans.
James pointed out the emergence of Name, Image, and Likeness (NIL) deals, enabling top women’s basketball players to earn income while still in college, further incentivizing them to stay and bolster their connection with fans. Players like Caitlin Clark and LSU’s Angel Reese have capitalized on these opportunities, ranking among the top college athletes in NIL evaluations.
Shifting to men’s college basketball, James expressed concern over the proliferation of transfers, which he believes disrupts fan engagement and makes it challenging to follow players as they move between programs. He attributed this trend to the transfer portal, which has facilitated a significant number of players switching schools, diluting the continuity and stability of rosters.
Moreover, James highlighted the contrast between men’s and women’s basketball regarding the NBA draft eligibility rules. While men can enter the draft after just one year of college, enabling earlier entry into professional careers, this system deprives top male college players of the opportunity to establish themselves and build rapport with fans compared to their counterparts in women’s basketball.
