The Dallas Mavericks recently posted a social media hype video featuring their current roster but with a noticeable omission—former superstar Luka Dončić. Rather than completely erasing him from the footage, the team opted to replace him with a silhouette and the Mavericks’ logo in brief segments. This subtle yet deliberate decision drew attention, particularly given Dončić’s significant contributions to the franchise. Fans quickly noticed the unusual edit, sparking discussions about the team’s handling of his departure.
Luka Dončić Trade Shocks NBA as Mavericks Prioritize Future Over Superstar’s Extension
The decision to remove Dončić from promotional materials comes after the Mavericks traded him to the Los Angeles Lakers on February 2. In exchange, Dallas received Anthony Davis and a 2029 first-round pick. The move stunned the basketball world, as Dončić had led the Mavericks to the NBA Finals just the previous season. Given his stature as a five-time All-Star and franchise cornerstone, the trade was unexpected. Even Dončić himself expressed disbelief, stating that he initially thought it was an April Fools’ joke.

Reports suggest the Mavericks had multiple reasons for parting ways with Dončić. ESPN’s Tim MacMahon noted that concerns over his conditioning played a role, as well as the financial implications of his upcoming contract extension. The 25-year-old was eligible for a massive five-year, $345 million extension in the summer, which Dallas seemingly preferred to avoid. Instead, Dončić can now sign a five-year, $229 million deal with the Lakers, allowing Los Angeles to secure a new face for their franchise.
Luka Dončić Faces Early Struggles but Remains a Mavericks Legend in Dallas
Despite his superstar status, Dončić appears to be struggling with the transition to his new team. In his first three games with the Lakers, he has averaged 14.7 points and 6.7 rebounds per game while shooting inefficiently (35.6% from the field and just 20.8% from three-point range). While these numbers are uncharacteristic of him, adjustments to a new system, teammates, and expectations could be factors. The Lakers hope that as he settles in, his production will return to the elite level he displayed in Dallas.
Although the Mavericks removed Dončić from their hype video, they have not completely erased his legacy. Reports indicate that the team plans to honor his contributions with a tribute video when the Lakers visit Dallas on April 9. This recognition acknowledges his impact on the franchise, particularly his leadership in their recent Finals run. While his departure may have been unexpected, the Mavericks still appreciate his time in Dallas and will commemorate his achievements in front of their home crowd.