The bidding for the US broadcasting rights to the 2027 and 2031 FIFA Women’s World Cup created a stir, especially when rumors began circulating about an unexpected leader in the race. Traditionally, networks like FOX and ESPN were considered the frontrunners, but in a surprising twist, Netflix emerged as the winner of the deal.
This marks a historic moment for both FIFA and Netflix, as they signed an exclusive agreement that grants Netflix the rights to broadcast the 2027 and 2031 Women’s World Cup in the United States. The deal, which also covers Puerto Rico, is groundbreaking because it represents Netflix’s first full acquisition of a sports competition. Fans in the US will now be able to watch every match live, with additional coverage such as studio shows. The broadcasts will cater to both English- and Spanish-speaking viewers, ensuring broader accessibility for a diverse audience.
Beyond just live coverage, Netflix plans to produce exclusive documentary series ahead of each tournament. This series will provide a behind-the-scenes look at the world’s top players, their journeys, and the growth of women’s football globally. It’s a move that adds a new layer of storytelling to the Women’s World Cup, giving fans more insight into the athletes and the sport’s development.
The deal is significant from a financial perspective as well, possibly representing the most lucrative agreement in the history of the Women’s World Cup. While the exact figures have not been disclosed, the fact that Netflix is investing heavily in women’s sports shows a shift toward a more competitive and high-profile platform. However, it also signals a change in how the World Cup will be consumed, moving away from traditional free-to-air networks to a subscription-based streaming service.
While the deal brings a sense of excitement and progress, it also raises some concerns. Since Netflix is a paid streaming service, the games will likely be behind a paywall, which could limit access for many fans. This contrasts with previous World Cups that were available on free networks, potentially reducing the tournament’s viewership. How Netflix handles this transition and whether it can attract a wide audience will be key factors in determining whether this experiment will succeed.
