Gabby Thomas, a prominent sprinter, expressed her initial astonishment upon seeing Nike’s new U.S. women’s track and field uniform for the Paris Olympics, which revealed a high-cut unitard. However, after closer inspection, she reassured that the initial shock was unwarranted, urging that there was nothing to worry about.
The revealing sparked widespread conversation, diverting attention from the upcoming Games to discussions around the uniform’s design. Criticism emerged regarding the potential sexualization and objectification of female athletes due to the revealing nature of the uniform. Athletes like Olympic hurdler Queen Harrison Claye and Paralympian Femita Ayanbeku voiced concerns, adding to the discourse.
Athletes later noted that the initial backlash was partly due to the misleading representation of the uniform on a mannequin in a photograph. Long jumper Tara Davis-Woodhall clarified that the uniforms appeared more flattering and appropriate when worn by athletes, emphasizing the importance of accurate portrayal.
Despite differing opinions on the controversial uniform, athletes have the liberty to choose from multiple options, including traditional and tightfitting compression shorts, alongside the unitard. Gabby Thomas highlighted the flexibility, mentioning that both men and women could opt for the men’s uniform if preferred.
Nike’s vice president for global sports apparel, Jordana Katcher, clarified the design process, emphasizing the significant input from sponsored athletes. The company strives to cater to diverse body types and preferences, ensuring that athletes feel comfortable and supported in their performance wear.
Katcher underscored Nike’s commitment to designing for a variety of body types and preferences, aiming to provide athletes with apparel that not only facilitates optimal performance but also fosters comfort and confidence. Despite the sponsorship deal with USA Track & Field, athletes retain some autonomy in selecting their preferred uniform style based on individual comfort and performance needs.
