Whether fans like it or not, Sunday morning football is becoming a regular thing, and it’s likely to grow even more.
This is mainly because the NFL can boost its earnings by embracing this trend.
Michael McCarthy from FrontOfficeSports.com points out that the league’s plan to host 16 international games each year could lead to a new rights deal, where one network or streaming service would pay a large sum to broadcast these games.
While it’s possible to say “could,” it’s more accurate to say “will.”
The league is expected to sell this package. Although it needs to keep a certain number of games to justify the income from NFL Network, selling the rights could bring in much more money, especially as the NFL considers the future of NFL Network.
NFL media executive Brian Rolapp played down this possibility during a quarterly meeting in Atlanta.
“That’s really all to be determined,” Rolapp told Eric Fisher from FrontOfficeSports.com. “But there’s clearly been a focus on international, how we grow the game there, grow our commercial operations, grow the fan base. That certainly has a lot to do with how we do our game packages, both here and abroad. But we haven’t made any decisions yet.”
They haven’t made decisions yet, but they will. They will definitely plan, market, and profit from a new series of games.
In fact, the NFL could earn even more profit by shutting down NFL Network, sharing its content through other platforms (like NFL+), and selling a 16-game international package.
