In recent years, the acceptance and visibility of women’s sports, particularly the WNBA, have significantly increased in public venues such as bars and restaurants. Josh Pehlke, a manager at Signature Bar & Restaurant in Chicago, recalls how difficult it was just a few years ago to get establishments to air WNBA games. Now, the situation has improved, with more venues showing these games even without direct requests. This change reflects growing recognition and enthusiasm for women’s sports among fans and businesses alike.
The WNBA has experienced remarkable growth, with sellout crowds and record-breaking TV ratings during its latest season, highlighted by a thrilling finals matchup between the New York Liberty and the Minnesota Lynx. This surge is part of a broader rise in women’s sports fueled by iconic moments, such as Caitlin Clark and Angel Reese transitioning to the professional level, Simone Biles achieving Olympic success, and the overwhelming fan response to major events like Nebraska’s volleyball showcase. These milestones have drawn more attention and expanded the audience for women’s sports.
Restaurants and sports bars have responded to this demand by adjusting their offerings. New establishments like The Sports Bra in Portland specifically cater to fans of women’s sports, while larger chains such as Bar Louie report an increase in customer requests for WNBA games. This shift is reshaping customer demographics, with more men and women coming together to watch women’s sports. The popularity of stars like Clark and Reese has even resulted in notable business boosts during key events, demonstrating the economic impact of this growing interest.
Traditional male-focused venues, such as Twin Peaks, are also changing their approach. Though their audience is still predominantly male, the gap is narrowing as more customers request coverage of women’s sports. Decision-making about which games to show remains informal, relying on direct communication with patrons. This adaptability allows businesses to cater to the evolving interests of their customers while maintaining a focus on providing an enjoyable experience.
The rising popularity of women’s sports is reflected in cultural and economic shifts. Nicole Bond, a marketer and bartender in Chicago, notes how conversations about women’s sports have become a normal part of bar chatter, showing a significant change in attitudes. Fans like Pehlke, who actively support the WNBA through game attendance and collecting memorabilia, are thrilled to see these changes. The growing visibility and enthusiasm surrounding women’s sports signal continued momentum and widespread recognition.
