Top 10 Beauty YouTubers From Los Angeles

Los Angeles has long been the beating heart of the global beauty and entertainment industries. From Hollywood studios to influencer mansions in the Valley, the city has become a launchpad for makeup artists, skincare experts, and beauty personalities who shape trends far beyond Southern California.

Beauty YouTube, in particular, thrives in Los Angeles because of its proximity to brand headquarters, red carpet culture, and a creative ecosystem where influencers can collaborate easily with celebrities, dermatologists, and fashion houses.

For a US audience, LA-based beauty YouTubers often feel especially relevant because they blend aspirational lifestyles with practical advice whether it’s drugstore makeup hauls, acne solutions, or professional-level tutorials inspired by film and TV work.

What sets Los Angeles beauty creators apart is range. Some come from professional makeup artistry backgrounds, others from dermatology or skincare science, while many started as everyday beauty lovers who grew massive audiences through consistency and authenticity.

They don’t just teach makeup; they influence product launches, normalize skin texture, advocate inclusivity, and redefine beauty standards in America. Below are ten of the most popular and impactful beauty YouTubers from Los Angeles, chosen for their reach, influence, originality, and lasting relevance in the beauty space.

1. Jeffree Star

Jeffree Star is one of the most recognizable and controversial figures in beauty YouTube history, and Los Angeles played a major role in shaping his rise. Known for his bold personality, dramatic makeup looks, and unfiltered opinions, Jeffree helped usher beauty YouTube into the mainstream during the platform’s early boom.

His content ranges from product reviews and luxury shopping sprees to brutally honest brand critiques that often influence consumer behavior across the US.

Beyond YouTube, Jeffree built a cosmetics empire, proving that influencer-led brands could compete with legacy beauty companies. His impact on beauty culture especially around bold color palettes and full-glam aesthetics remains undeniable, even as his career has evolved beyond Los Angeles in recent years.

2. Manny MUA (Manny Gutierrez)

Manny MUA is one of the most prominent male beauty influencers to emerge from Los Angeles. Rising to fame through approachable tutorials and energetic personality-driven videos, Manny helped normalize men wearing makeup in mainstream American beauty culture.

His channel balances education and entertainment, making complex techniques feel accessible to everyday viewers.

As the founder of Lunar Beauty, Manny transitioned successfully from influencer to entrepreneur, often sharing behind-the-scenes insights into product development. His LA roots are evident in his high-production content and collaborations with celebrities, influencers, and professional artists.

3. Patrick Ta

Patrick Ta bridges the gap between YouTube beauty content and Hollywood glamour. Based in Los Angeles, he is both a beauty influencer and a professional makeup artist who works with A-list celebrities. His YouTube channel offers viewers a rare look at red carpet-ready makeup techniques adapted for real life.

Patrick’s influence extends deeply into the US beauty market through his brand, Patrick Ta Beauty, which emphasizes glow-focused, skin-first makeup. His content appeals to viewers who want luxury aesthetics without losing practicality, making him a standout among LA-based creators.

4. Desi Perkins

Desi Perkins represents a softer, lifestyle-driven side of Los Angeles beauty YouTube. Known for her warm personality and flawless glam looks, Desi built a loyal audience by sharing tutorials, fashion content, and personal moments that resonated with everyday American viewers.

Her transition into business, co-founding skincare brand Dezi Skin, reflects a broader trend among LA influencers who leverage YouTube success into long-term ventures. Desi’s content consistently balances aspirational beauty with relatability, a key reason for her sustained popularity.

5. Huda Kattan

Although globally known, Huda Kattan’s strong Los Angeles presence helped elevate her YouTube influence in the US market. Her channel focuses on dramatic transformations, product testing, and beauty hacks that cater to both professionals and casual makeup lovers.

Huda’s expertise and authoritative voice helped establish her as more than just an influencer she became a beauty authority. For American audiences, her content often sets trends rather than follows them, especially in complexion products and eye makeup techniques.

6. Christen Dominique

Christen Dominique is known for blending artistry with education, offering viewers a deeper understanding of why makeup works not just how to apply it. Based in Los Angeles, her content reflects the city’s polished beauty culture while remaining approachable for viewers across the US.

Her brand, Dominique Cosmetics, mirrors her YouTube philosophy: inclusive shades, wearable glam, and high-quality formulas. Christen’s calm, instructional style stands out in a crowded space often dominated by loud personalities.

7. Jackie Aina

Jackie Aina has been one of the most influential voices advocating for inclusivity in the beauty industry, and her Los Angeles base amplified her reach. Her channel combines expert-level tutorials with sharp commentary on shade ranges, representation, and marketing practices.

Jackie’s impact on US beauty brands is measurable many companies expanded foundation ranges after her critiques gained traction. Her content resonates strongly with American audiences who value both expertise and accountability from beauty influencers.

8. NikkieTutorials

While internationally based for much of her career, NikkieTutorials spent significant time creating content in Los Angeles during key growth phases of her channel. Her dramatic before-and-after transformations and high-skill tutorials helped define YouTube beauty standards in the US.

Nikkie’s presence in LA-connected collaborations and events made her a familiar face in the American beauty scene. Her technical precision continues to influence aspiring makeup artists nationwide.

9. Kandee Johnson

Kandee Johnson is often credited as one of the original beauty YouTubers to come out of the Los Angeles area. Her early tutorials, costume makeup, and character transformations helped establish YouTube as a legitimate beauty education platform.

Kandee’s content feels especially nostalgic for US viewers who watched beauty YouTube grow from simple webcam videos into a billion-dollar industry. Her emphasis on creativity over trends keeps her influential even as the platform evolves.

10. Michelle Phan

Michelle Phan may no longer post regularly, but her Los Angeles-based rise changed beauty YouTube forever. She was among the first creators to turn makeup tutorials into cinematic storytelling, making beauty content appealing to a mainstream American audience.

Michelle’s influence goes beyond views she pioneered the influencer-to-entrepreneur path, co-founding major beauty ventures and redefining what online creators could achieve. Her legacy remains foundational to every LA beauty YouTuber who followed.

Los Angeles continues to dominate the beauty YouTube landscape because it sits at the intersection of entertainment, fashion, and commerce. The creators on this list didn’t just gain followers they reshaped how Americans discover products, learn techniques, and define beauty itself.

Whether through advocacy, artistry, or entrepreneurship, these LA-based beauty YouTubers have left lasting marks on the industry and continue to influence trends across the United States and beyond.