Bustling Energy and Surprises: Inside Radio Row at the Super Bowl

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Dallas Cowboys RB Tony Pollard gave me a Sleep Number pillow and I couldn’t believe it

Radio Row at the Super Bowl is an exhilarating and bustling hub of activity. Picture a convention center packed to the brim with radio stations, television shows, and various content creators from across the nation.

It’s a sight to behold, with microphones, computers, cameras, and signage aplenty. The WiFi connection is robust, facilitating the massive influx of media presence.

Every corner of Radio Row buzzes with energy as each entity produces shows and content tailored to its specific audience. With the Super Bowl in town, a parade of talented individuals graces the scene for interviews throughout the week.

Tony Pollard of the Dallas Cowboys Surprised Me with a Sleep Number Pillow, Leaving Me Speechless
Tony Pollard of the Dallas Cowboys Surprised Me with a Sleep Number Pillow, Leaving Me Speechless (Credits: Dallas Cowboys)

Personally, I find myself stationed at Radio Row with my radio show, The Morning Huddle, airing on 94.1 San Antonio’s Sports Star, and it’s been an absolute blast.

During one memorable moment, Dallas Cowboys running back Tony Pollard made an appearance, representing Sleep Number. It’s customary for talent to promote various products, tying into the broader theme of the event.

What’s less common, however, is receiving a gift from the talent themselves. Yet, that’s precisely what happened. Pollard surprised my co-host Rob Thompson and me with a Sleep Number pillow, initially mistaking it for a prop. It was a thoughtful gesture that certainly left a lasting impression.

The pillow, a Sleep Number product, was a welcome addition. As someone who covers the Dallas Cowboys for SB Nation, it felt like an extra special touch.

Sleep Number holds the title of the Official Sleep + Wellness Partner of the NFL, with an impressive 80% of active roster players reaping the benefits of improved sleep performance on Sleep Number smart beds.

Notably, the Cowboys permit players to sleep at home before home games, allowing them to optimize their rest on these smart beds. Furthermore, Sleep Number is an Official Partner of Crucial Catch, supporting the fight against cancer through charitable initiatives.

Radio Row at the Super Bowl is unpredictable, offering surprises at every turn. If you’re curious to catch our entire conversation with Tony Pollard, you can watch it below.

By Michael Smith

Hi. Hailing from Manila, I am an avid consumer of anime, gaming, football and professional wrestling. You can mostly find me either writing articles, binging shows or engaged in an engrossing discussion about the said interests.

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