For the Super Bowl on Sunday, the NFL is stenciling “Choose Love” in one of the end zones at the Superdome, aiming to uplift the country after a series of tragic events earlier this year.
“The Super Bowl is often a snapshot in time, and the NFL is in a unique position to inspire and engage the country,” said league spokesman Brian McCarthy. “’Choose Love’ is the right message as the country has faced wildfires in Southern California, a terrorist attack in New Orleans, a plane crash near Washington, D.C., and another in Philadelphia.”
The message “It Takes All of Us” will be stenciled in the other end zone, as it has been since the NFL started using field stencils in 2020 for its Inspire Change initiative. Teams have selected messages like “Vote,” “End Racism,” “Stop Hate,” and “Choose Love” for the other end zone.
The Kansas City Chiefs, who are aiming for a three-peat, used “Choose Love” in the AFC Championship Game against Buffalo, while the Philadelphia Eagles picked “End Racism” for the NFC Championship.
President Donald Trump will be at the game as the Chiefs try to become the first team to win three consecutive Super Bowls.
Some sources denied claims that Trump’s attendance was the reason “End Racism” would not be stenciled this year. Both sources wished to remain anonymous as they weren’t authorized to discuss the matter.
NFL Commissioner Roger Goodell stated Monday that the league’s diversity efforts are not in conflict with the Trump administration’s position on diversity, equity, and inclusion programs. The NFL enforces policies like the Rooney Rule, which requires teams to interview diverse candidates for top coaching and front-office positions.
Goodell added that NFL owners, many of whom supported Trump’s 2024 campaign, help shape the league’s policies, which are in line with the law and serve the league’s best interests.
