Brian Schottenheimer Leads the Cowboys With Values Shaped by His Father’s Lasting Influence

Brian Schottenheimer steps into his first season as the Dallas Cowboys head coach carrying more than just the weight of expectations—he carries a legacy. On his desk sits a sign that reads, “A good coach can change a game. A great coach can change a life,” a philosophy that encapsulates the values passed down by his father, Marty Schottenheimer.

Marty, who served as an NFL head coach for 21 years, left a lasting impression not only on the game but also on his son, who now aspires to emulate his father’s influence both on and off the field.

Honoring a Father’s Legacy Through Leadership, Love, and Daily Competitive Connection Building

For Brian, Father’s Day holds deep emotional meaning. Though he has children of his own, the day is a poignant reminder of the powerful bond he shared with Marty, who passed away in 2021 after battling Alzheimer’s. Marty’s absence looms large as Brian steps into a role his father never got to see: head coach of the Cowboys.

Yet, Brian finds strength and guidance in the life lessons Marty instilled in him—not just as a coach, but as a man, husband, and father. His emotional recollection of those teachings underscores his desire to live up to his father’s example.

In his first offseason, Schottenheimer has focused heavily on fostering team unity through personal connections. Rather than solely concentrating on tactical drills, he prioritized team bonding with events like a crawfish boil, paintball games, and daily competitions like free throw and putting challenges.

These initiatives reflect his theme, “Compete Every Day,” which, like many of his coaching principles, traces back to his father’s approach. By emphasizing camaraderie and competition, he aims to cultivate a culture that drives performance from within.

Carrying a Legacy of Leadership, Connection, and Impact Beyond Wins and Championships

One of the most memorable moments of the offseason for Schottenheimer came during his introductory press conference. Initially overcome with nerves, he found calm and reassurance when he turned a corner and saw the entire roster of players there to support him.

That visible show of respect and solidarity affirmed to him that he was taking the right approach—leading through energy, connection, and love. It’s a moment he wishes he could have shared with his father and one he believes would have made Marty proud.

Though Marty Schottenheimer never won a Super Bowl, his legacy endures through the lives he touched—something Brian sees firsthand through the many coaches and former players who approach him with stories about his father.

Figures like Bill Cowher, once Marty’s assistant, remain in Brian’s life, providing counsel and continuing the chain of influence. For Brian, success isn’t just measured in wins but in the impact he can make—just as his father did. In carrying that torch, he hopes to honor the name and the values that shaped him.