Tom Brady has launched a new attraction in Las Vegas called the Hall of Excellence, located at the Fontainebleau Las Vegas. The exhibit is set to open to the public on Friday and promises to be a premier destination for fans of sports and entertainment history.
The initiative is a collaboration between Brady, the Tom Brady Family Collection, veteran sportscaster Jim Gray, and his wife Frann, and the Fontainebleau hotel. Positioned in a city known for spectacle and luxury, the Hall of Excellence offers a unique blend of sports legacy and pop culture.
Iconic Artifacts and Legendary Voices Celebrate Excellence Across Sports and Entertainment History
The Hall features an impressive collection of items associated with iconic figures across sports and entertainment. Visitors can view historic artifacts such as Elvis Presley and Beatles memorabilia, Jackie Robinson’s bat from his barrier-breaking season, Kobe Bryant’s McDonald’s All-American uniform, Billie Jean King’s signature tennis dress, and a golf ball from Tiger Woods’ first Masters win.
Brady’s own Super Bowl rings are on display, along with Muhammad Ali’s fight-worn gloves and Shohei Ohtani’s bat from a recent World Series win. The curated selection emphasizes moments of excellence across generations.
Tom Brady (NFL)Adding to the experience is the inclusion of a rich audio tour voiced by some of the most respected names in sports and entertainment. Morgan Freeman serves as the main narrator, supported by other notable voices including Oprah Winfrey, Jim Nantz, Bob Costas, Marv Albert, and even Snoop Dogg.
These narrators provide context, stories, and insights for each exhibit, making the Hall of Excellence not just a visual experience but an auditory journey through greatness.
Greg Bishop Pens 660,000 Words to Bring Hall of Excellence to Life
Greg Bishop of Sports Illustrated played a significant behind-the-scenes role as the official writer for the Hall. Bishop was responsible for creating more than 660,000 words in total, including audio scripts, item descriptions, case inscriptions, and a Wall of Excellence. His work ensures that every piece in the exhibit is thoroughly explained and woven into a cohesive narrative, enhancing the educational and emotional impact for visitors.
While the experience promises unmatched inspiration and grandeur, it comes at a cost. Admission is priced at $35 per person, with entry staggered every 15 minutes to manage crowd flow. As Brady humorously noted, one unnamed sports legend even claimed the exhibit is “better than the Hall of Fame.”
True to its name, the Hall of Excellence delivers on the promise of showcasing the best of the best — and makes it clear that excellence, especially in Las Vegas, isn’t free.
