San Jose Hockey Now (SJHN) marks its fifth anniversary, and founder Sheng Peng expresses heartfelt gratitude to San Jose Sharks fans for their continued support. He acknowledges the personal challenges he’s faced this past year and emphasizes how much the support from readers has meant to him. SJHN has grown into a leading destination for Sharks coverage, and that wouldn’t be possible without its dedicated audience.
Ad Revenue Helps, but Loyal Subscribers Truly Keep SJHN Alive and Thriving
Sheng sheds light on the business side of running SJHN, noting the necessity of chasing clicks and views to generate ad revenue. Covering the team 24/7 means publishing a wide range of content, from major news to minor updates. While ad money helps, it’s unreliable and not the main source of his income. Sheng is transparent about the challenges of relying on web traffic alone to fund the operation.
Sheng Peng (NHL)What truly sustains SJHN, Sheng explains, is the financial backing from loyal subscribers. This direct support allows him to continue producing in-depth, exclusive content that fans can’t find elsewhere. Subscriptions represent a bond of trust between Sheng and his readers, and he values that relationship deeply. It’s the consistent, subscriber-driven income that allows him to focus on quality journalism.
Exclusive Zoom AMA for Subscribers and a Special Subscription Offer
To show appreciation for his subscribers, Sheng is hosting a private Zoom AMA (Ask Me Anything) on Monday, July 28, from 7:30-8:30 PM PT. It’s a casual opportunity to talk Sharks hockey during the slower summer months, and he’s inviting all current subscribers to join. Fans interested in participating just need to email him directly to receive an invite.
For fans who haven’t yet subscribed, Sheng offers a limited-time discount use the code “SHENG10” for $10 off an annual subscription. Subscribing not only supports SJHN but also unlocks access to paywalled stories across the entire National Hockey Now network, including coverage from other NHL markets. Sheng closes by expressing his excitement to connect with fans and continue building the SJHN community.
