The Falcons’ recent front-office shuffle has raised questions about the NFL’s definition of a “primary football executive,” particularly in the context of the Rooney Rule. Ian Cunningham, formerly a Bears assistant G.M., was hired to succeed Terry Fontenot and now oversees the draft and free agency. Despite leading key football operations, Cunningham is not recognized by the league as the team’s primary football executive, as Matt Ryan holds that designation.
This distinction has practical consequences. Under the Rooney Rule, teams developing minority employees who earn promotions to head coach or primary football executive can receive compensatory draft picks. Because the NFL identifies Ryan in that role, the Bears would not gain two third-round picks if Cunningham is promoted.
Ryan himself acknowledged Cunningham’s operational influence, stating, “This is Ian’s regular season right now…he is driving the ship.” Nevertheless, the league’s official stance remains that Ryan retains the title and associated recognition.
Falcons’ Front Office Shuffle Exposes NFL Rooney Rule Ambiguities and Executive Authority1NFL Rules Show Conflicts Between Titles, Authority, and Rooney Rule Compensatory Picks
The decision also highlights inconsistencies compared with prior cases. When the Falcons hired Terry Fontenot as G.M. in 2022, the Saints were awarded compensatory picks despite then-president Rich McKay being involved in football decisions. The Falcons’ current situation raises questions about how the NFL determines which executive qualifies for the rule.
Ultimately, the controversy illustrates the tension between formal titles and operational authority in NFL front offices. While Cunningham manages day-to-day football decisions, league rules prioritize official roles, affecting both team strategy and opportunities for minority candidates under league policies. Clearer definitions may be necessary to reconcile influence, responsibility, and recognition moving forward.
