Expanding the NFL’s international reach remains a key priority, as Roger Goodell discussed on Wednesday while highlighting the importance of the league’s first-ever Friday night game in Week 1.
A historic matchup between the Green Bay Packers and Philadelphia Eagles is scheduled for Sept. 6 in São Paulo, kicking off at 8:15 p.m. ET.
Goodell stressed that hosting this highly anticipated event in Brazil represents just the start of the league’s broader global ambitions.
“This is just the beginning of something much bigger,” Goodell said on “The Pat McAfee Show.” “We are fully committed to growing the game worldwide.”
Since Goodell became commissioner in 2006, the league has expanded its efforts to host international games, strengthening its presence beyond the United States.
NFL’s Push for More Global Games
Although the first international preseason game dates back to 1976, a major step forward came in 2007 with the launch of the NFL International Series. Since then, regular-season games have been played in countries such as Britain, Mexico, and Germany.
Goodell sees these international matchups as a crucial element of the league’s strategy to increase its presence worldwide.
“We want people everywhere to understand that the NFL is coming,” Goodell stated. “Our teams have committed to playing as many as eight regular-season games overseas, and we anticipate that number will continue to grow.”
Ireland has also emerged as a possible host for future NFL games, though no official plans have been made. The success of the recent college football game between Florida State and Georgia Tech in Dublin has fueled speculation that an NFL game could follow.
“Ireland is certainly on our radar, and I fully expect we’ll make it happen,” Goodell remarked.
Expanding Beyond Traditional Markets
He has consistently advocated for expanding the league’s international schedule, and the 2024 season will feature five such games: one Friday night matchup in Brazil, three in London, and one in Munich.
Interest in the NFL has soared in international markets, particularly in London and Germany, where fans have embraced the sport.
With a continued focus on expanding its global reach, the league is strengthening its standing as a major player on the international sports stage.
