NFL Targets Asia as Next Frontier in Expanding International Games

NFL Targets Asia as Next Frontier in Expanding International Games
NFL Targets Asia as Next Frontier in Expanding International Games

NFL Commissioner Roger Goodell announced that the league is considering expanding its international games into Asia. Speaking at an event in Dublin, Goodell emphasized the NFL’s ambition to grow as a global sport, though he did not reveal which Asian countries are under consideration. This marks the league’s next major step after confirming that Australia will host its first regular-season game in 2026.

NFL Expands Global Reach with Rio and Ireland Joining International Host Cities

The NFL’s international presence is rapidly growing, with Rio de Janeiro added as a new host city for 2026. Goodell highlighted that the league’s long-term goal is to reach 16 international games per season, ensuring every team plays abroad at least once a year. This global expansion strategy underscores the NFL’s commitment to broadening its fan base well beyond the United States.

NFL Targets Asia as Next Frontier in Expanding International Games
Roger Goodell (NFL)

This weekend, Ireland hosted its first regular-season NFL game, featuring the Pittsburgh Steelers and Minnesota Vikings at Dublin’s Croke Park. The matchup was the second of seven international games scheduled for this season. Goodell expressed confidence that Sunday’s event would not be a one-time occasion, signaling optimism about future games in Dublin.

Ireland Strengthens Bid to Host More NFL Games with Strong Government Backing

The Gaelic Athletic Association, which owns Croke Park, has voiced hope that the NFL will make Ireland a recurring destination. The Irish government also showed strong support by allocating nearly €10 million ($11.7 million) to bring the game to Dublin. Given Ireland’s existing tradition of hosting annual U.S. college football games at Aviva Stadium, the country appears well-positioned for an ongoing partnership with the NFL.

Goodell maintained cautious optimism, noting that official decisions about future games in Ireland would follow after the success of Sunday’s matchup is evaluated. However, his remarks left little doubt about the league’s enthusiasm for returning. With plans already set for Rio and Australia, and Asia emerging as the next frontier, the NFL is steadily building a truly global footprint in professional sports.