Amid Cody Rhodes’ remarkable WWE Universal Championship win over Roman Reigns at WrestleMania 40, along with a noticeable shift away from Vince McMahon’s influence and the promotion embracing Triple H as its new public face, WWE seems to be entering a fresh era.
Amid these changes, WWE is also exploring exciting sponsorship opportunities, one of which involves expanding its partnership with a long-standing ally.
During the media session following the second night of WrestleMania 40, Triple H, WWE’s Chief Content Officer, discussed the enhanced collaboration between WWE and their long-time sponsor, C4 Energy, and made a significant announcement.
“I’m thrilled to announce that C4 is now WWE’s official energy drink,” Triple H stated. “Additionally, they will be the co-presenting partner of this year’s SummerSlam event in Cleveland, Ohio. It’s an incredible partnership, and I’m looking forward to it as we enter this new chapter in WWE.”
The partnership between WWE and C4 began in 2021 when C4 revealed signings with Reigns, Bianca Belair, Montez Ford, and former WWE star Mandy Rose as their representatives. Since then, the collaboration has continued to strengthen.
Seth Rollins, a former WWE World Heavyweight Champion, appeared in C4 commercials, while Belair and Ford were part of a 2023 advertising campaign for C4.
In addition, WWE and C4 worked together to create five new energy drinks and workout powders in 2023, highlighting the growing bond between the two entities.
