Mitchell & Ness and Dannijo have collaborated to give NBA merchandise a shiny new look. The collection, launched on Wednesday, includes jerseys, caps, and outerwear covered in crystals.
Inspired by Dannijo’s glamorous style, the collection features products for famous NBA teams such as the Chicago Bulls, Boston Celtics, Golden State Warriors, New York Knicks, Los Angeles Lakers, and Miami Heat.
Stylish and Feminine Sportswear
The collection offers feminine designs, like jersey crop tops and miniskirts, while satin varsity jackets and corduroy snapbacks highlight Mitchell & Ness’ love for vintage-inspired styles.
Fans can buy the Mitchell & Ness x Dannijo collection online at mitchellandness.com and dannijopro.com, as well as in Lakers and Warriors team stores.
Mitchell & Ness started in Philadelphia in 1904 as a sporting goods company. In 2022, it was bought by Fanatics and a group of well-known investors, including Jay-Z, LeBron James, Kevin Hart, Meek Mill, Odell Beckham Jr., and Kevin Durant. Mitchell & Ness holds licensing deals with major leagues like the NBA, MLB, NFL, NHL, and MLS. The brand has also worked with Hennessy, Bape, and Melody Ehsani, Foot Locker’s first female creative director.
Dannijo was founded by sisters Danielle and Jodie Snyder in 2007. The brand is known for bold jewelry, tie-dye silk dresses, and resort-style clothing. Dannijo also has a philanthropic side: their first collection of Maasai-inspired bib necklaces helped raise funds for the first health clinic in Lwala, Kenya.
More recently, Dannijo teamed up with Vanessa Bryant to release a line of tie-dye hoodies and sweats, with proceeds benefiting the Mamba & Mambacita Sports Foundation, which helps underserved athletes and children’s sports programs.
