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IPL media rights

The ‘Who’ and ‘What’ of The IPL Media Rights Battle

The IPL media rights saga has come to a close. BCCI soon made the news official across various platforms. Disney Star will keep hold of their TV rights till 2027, at least. Besides, Viacom 18 and Times Internet will share the digital rights of the IPL. Notably, the IPL is a highly popular Indian T20 tournament. Its 2022 edition got over only a few weeks ago. However, the ongoing media rights deal with Star expired this month. As such, an online bidding process took place to secure the rights of the event for the next five years. The bidding lasted three days on a trot, starting on June 13. Eventually, the list of winners came out in the open. The fans went into a frenzy during the bidding war. Also, the netizens propelled the IPL media rights into trending on Twitter.

Notably, Gujrat Titans were the winners of the IPL 2022. They beat RR in the final at the Motera stadium. Also, more than 1 lakh fans were present at the final match of the IPL 2022.

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Who Gets ‘what’ in The IPL Media Rights e-auction?

The BCCI set up four packages for the auction of the rights. Namely, Package A, Package B, Package C, and Package D. Package A is the TV rights for the next five IPL seasons. Disney Star, who were the former owners, renewed their deal. They bagged it for INR 23,575 crore in a contract from 2023 to 2027. Notably, this marks a 196% hike from their 2018-22 deal.

Besides, Viacom 18 secured both Package B and C for all the digital rights of the IPL. They paid a total sum of INR 23,758 crore for both these deals. Furthermore, Package D went to Times Internet for INR 1,058 crores.

IPL media rights
BCCI secretary Jay Shah(L) and President Sourav Ganguly.

What Changes Will It Bring?

The IPL media rights went for a combined sum of INR 48,390 crore in the e-auction. It now makes them the second most expensive media deal in the world of sports. Moreover, this now means that teams will have more money in their purse. Furthermore, players can expect to bag better contracts from IPL 2023 onwards. However, it will also mean a change for the viewers. The fans will hope for a high-level experience of being a part of the IPL events. Besides, with the advent of Web 3, the BCCI might have similar plans up their sleeves. Nevertheless, the deal has captured the imagination of all cricket lovers worldwide.

IPL media rights
IPL fans are also expected to benefit from the media rights deal.

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Premankya Majumder

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